Negotiation is the HIGHEST paid skill per minute. 

and The FBI's 'Magic' Negotiation Playbook is a Multi-Step System for Getting Exactly What You Want. 

Will this be the magic bullet that changes your whole life? Probably not.

It's a $7 course.

Will it add to your skill stack and likely save you hundreds of thousands over the course of your career? 100%

•  I read everything I could get my hands on about High-stakes negotiation.
•  
• What I realized is that being great at negotiating pays more per minute than any other skill on earth... 

Then I distilled all that knowledge and put it into videos so you can learn it in just a few hours. This superpower combined with my list of the best business models will put you ahead of 99% of business buyers.

It's So Damn Effective, I Bought a Million Dollar a Year Business for 97% OFF

The average business buyer spends 4x EBITDA (Earnings)

But the Truth is, most business owners WANT to sell

(and will let it go for MUCH less)

This protocol will give you everything you need to know about this non-traditional business method:

• How to find
• Cold outreach
• Negotiate
• Frequently Asked Questions

Hey, I'm Erin.

I spent 12 brutal years making every small business mistake in the book. I bought vending machines, ATM's, arcade games, then opened 3 hookah lounges, a chain of float studios, and I even launched an ebook.

Most made very little profit (because I chose bad business models).  But business school never taught me that 90% of being successful is determined by the business model you choose.

I worked incredibly long days and weeks throughout my 20's, and I got lucky a few times.

Then in a span of 3 months I lost it all, which sent me into a spiral of depression, self-criticism and I lost the confidence I'd always had.

I didn't know then that without a great business model, it was actually almost impossible to succeed.

Let me share something personal with you.

In my teens I worshipped at the crossroads of "The 4-Hour Work Week" and "Rich Dad Poor Dad" which both taught that true wealth is owning assets that earn while you sleep.

I didn't care about money for its' own sake. My goal was to pay off my student loans as fast as possible.

I wanted the freedom to spend my time how I wanted on things like Health. Relationships. Happiness.

But at 31 I found myself staring at zero in my bank account.

Zero opportunities

Zero connections

Zero idea of what to do next.

Outwardly, I wanted to be viewed by my friends and family as a big success.

But I was secretly driven by how much I hated the idea of working for someone else.

Starting a business from scratch is like doing life on HARD MODE.

Believe me I've done it 10+ times.

My first few businesses took 3-4 years to get profitable and took ALL of my time to stay that way (This was my 10,000 hours)

In 2018, I faced the same old issue...

It was a cold, wet fall in Seattle, and I was just feeling burnt out.

Building from scratch would take 4 years and would basically be building myself another job. I almost gave up... 😔

It always takes 2x as long and costs 2x as much as you think it will, even if you factor that in  (finding a location, leasing, marketing,  production, hiring)

I had learned the hard way Choosing the right business model is 10-100x more important than how hard you work. 

This got me thinking, what if I could buy a great business?

The right business models feel like success on auto-pilot...and there are only a few.

"$97 for a tin of Gourmet Popcorn?" I thought, "that's fucking outrageous!"

It was late October and, just like every year before, I made my way downtown to pickup a tin of Gourmet Popcorn my Mom LOVED for Halloween.

I would always buy them from a little shop near the waterfront called KuKuRuZa Gourmet Popcorn.

Maybe it was because I was broke, but for some reason this year the price stuck out. 

How much could this actually cost to make?

I remember it like it was yesterday, I raced home and crunched the numbers in my micro-studio, huddled over my gloss white, tiny desk from Ikea.

87% Profit Margin!!!!

 I remember thinking "If I was in a business like that, I couldn’t fail". 

I could make rent, pay off my student loans and finally have the time freedom that I'd always wanted.

They had 17 locations, franchises in 9 countries and 4 stores in Seattle alone.

The problem was, I still didn't have any money...

I remember looking at the KuKuRuZa Gourmet Popcorn website and thinking "how the hell could I compete with them?!"

I didn't have the money to buy it, but I also didn't have 4 years to start my own popcorn shop.

I felt stuck. 

It's kind of embarrassing to admit this, but It was a cold wet October and I was feeling kinda desperate.

So I rushed to Barnes and Noble to buy a book that my friend had said "Changed his life", and from midnight to 6am I read it cover to cover. 

As I thumbed through it, the author pounded home one important idea... almost everyone sucks at negotiating.

This book shifted my mind to HOW could I buy this business?

I got pumped up on 5-hour energy and walked into the Downtown Kukuruza store to speak to the manager.

I didn't really have a plan, I just knew I had to make something happen.

To my surprise the women at the counter said "The owner is here, do you want to talk to him instead?"

YES! I practically screamed.

At just that moment, he came out from behind the counter and we started chatting. 

As I asked question after question for nearly an hour, I started to hear a little sadness in his voice. He finally looked at me and said, "Son, you seem really interested in this business." You know it's for sale right?

My jaw nearly hit the floor.

"No" I said. "How much?"

We're making 1.1 Million a year. He said, "What do you think it's worth?"

I stared back at him blankly.

Just then, I remembered that negotiation book and decided to put every single trick and technique I could remember into practice.

I started mirroring his words, asking calibrated questions, and making him feel comfortable talking to me.

It literally felt like waving a magic wand, and just like the book said, he began to reveal GAME CHANGING information.

He divulged that there was a big divorce happening between the owners (One of which was actualy his daughter).

The company was underwater.

That they had been trying to sell for 9 months with NO bites.

As I utilized the book's techniques, the information came gushing out of him like like a firehose. 

They owed almost $270,000 to the Bank.

He personally had close to 200k in credit card debt.

He had loaned the company a bunch of money to get started, but most importantly, he lived in California full time and needed to sell this business SOON.

He invited me to "tour" their warehouse the next day.  

 I finally bought a great business, rather than figure out everything on my own from scratch.

That night. I learning everything I could about the process, ingredients, major players and successful operators.

There was a chance I could ACTUALLY buy this business, but I had to act fast and get him to lower the price by A LOT.

The next day I went to "the Warehouse" which was actually a Public Storage unit the size of a full tennis court, piled high with boxes, equipment, ingredients and packaging.

We LITERALLY crawled across the top trying to determine what it was all worth. 

As we drove to a local breakfast cafe to chat.

I mulled over what the book had said, don't make the first offer and  start with an offer so extreme it anchors the rest of the negotiation.

He moved first.  "$290,000 for the company"

This was a LOT lower than I expected. Maybe this guy was desperate.

Now I didnt HAVE $290,000 so it didnt really matter. 

I stuck to my guns, and did exactly what the books had taught me. 

I asked "how am I supposed to do that?"

to my complete utter shock and disbelief, he said "30,000. But I wont go a penny lower.

"How am I supposed to make that work?" I countered.

He started sputtering, searching for reason's, negotiating against himself.

I can go as low as $18,000 if we sign today.

After I ordered, eggs and toast with a side of bacon. I made my offer.

$4,500 for everything.

He nearly spit out his coffee.

I thought he was going to leave.

He didn't.

I sat in silence. Letting the extreme anchor do its' work.

Instead he countered: $15,000 for the whole thing. 

I didn't crack.

To make a long story short, we talked for nearly two hours and I ended up buying all 4 US stores for $5,600, taking over the existing master franchise for 12 international stores, and agreeing to take care of the outstanding debts and giving him a small percentage of sales for 2 years!

 I ended up buying all 4 US stores for $5,600,

I got so excited by negotiation that i wanted to see if it would work for other situations.

I realized the secret to success was listening to people and using the FBI’s negotiation framework.

It’s kinda like a jedi mind trick where the other person is trying to sell you on the deal you want.

Over the next 6 weeks I

Went to the bank Kukuruza owed money to and negotiated the debt from $270,000 down to $6,000 + an expensive piece of popcorn equipment I found in the storage unit.

Then I went to Department of Revenue (where they owed $32,000) worked my magic and ended up paying zero.

I wanted to build a NEW popcorn shop so I negotiated the price of an eclair shop from $178,000 down to $47,000 and went to work.

Since 2018, I've used the negotiation framework over and over to

Sell a domain for more than $20,000 after they initially offered me just $100

Selling my float business for a tidy sum.

I share this framework with a friend she almost doubled her salary (The girl next to her, doing the same job makes half of what she does). 

I didn't get lucky, I got OBSESSED 

•  I read everything I could get my hands on about High-stakes negotiation.

• I realized almost everyone thinks they are a great negotiator, even though they have NO training. 

• This is a HUGE Blind Spot, I could get ahead of 99% of them in a matter of hours!

• What I realized is that being great at negotiating pays more per minute than any other skill on earth... 

Then I distilled all that knowledge and put it into videos so you can learn it in just 4 hours. 

If you're buying a business, negotiation is the highest paid skill per minute. (Epiphany)

Over time, I've bought 3 more businesses that earn just over $600,000/year.

Now I buy businesses (New vehicle) and automate them. (Framework)

• So I built CodeFast, the course I wish I had when I started:
• • Short lessons
  • Skip the fluff
  • Build real businesses

So I built The FBI Negotiation Playbook, the course I wish I had when I started:

It's full of Short lessons to help you:

-Skip the fluff

-Buy real businesses at significant savings

After I learned how to negotiate I didn't have to get a job.

I bought a profitable business, paid off my student loans in full .

Remember the 99% of people I told you about earlier? I'm here to tell you those people are DEAD wrong.

And you can get ahead of them in less than 3 hours of proper training (Which I offer below for $7). 

The scripts we have created and the businesses we’ve bought generate more than $2,000 per day in income with only a few hours work.

This course took 6 years to make and was shaped by over 50 negotiations with companies like Microsoft, The Motley Fool,  Nordstrom and Amazon.  

 It’s the question I am asked constantly any time I share this story. I have had people offer me lots of money to help them buy a business.

Negotiation can change your life. I put EVERYTHING I learned into a short 3 part course and you can buy it for $7.  

Lesson 1:

The Reset:

Most people think they are great negotiators, but are actually making so many mistakes you can get ahead of 99% of them in a matter of hours!

• How to Get ahead of 99% of People.                                                                 (Getting this right can change everything.) 
•  5 Steps to Getting Exactly What You Want 
• The FBI's Innovative Negotiation Philosophy   

Lesson 2:

Finding The Right Target Business

So you don't waste years building a business that you can't escape from.

• The 7 Simple Business Models that (Almost) Never Fail
• Finding The Right Business to Buy (No more feeling overwhelmed)
• How to Write a Killer Cold Email that Actually Works 

Choosing the right business model is 10-100x more important than how hard you work. 

Lesson 3:

The FBI Fundamentals

What's the REAL Reason they're selling? The pressure from their partner, The pending divorce, the fact that they're almost bankrupt.

These secrets, if revealed, would change everything.

• We list the Exact 'Calibrated Questions' the FBI uses to get the other side to reveal secrets and negotiate against themselves
• Learn the techniques we use to discover closely guarded secrets that drastically lower the price.
• Use DEEP listening to gain a huge advantage in any negotiation (Even if you're a beginner.

Lesson 4:

How to Make "The Perfect Offer"

The Exact Offer System The FBI Uses to Negotiate Down Ransom Price

(so you don't leave money on the table)

• Let the other party make the first offer. How to Use Empathetic No's to get the other party to counteroffer themselves. 
• How to Price your initial offer to get Exactly What you want
• Make incremental increases: Increase your offer by deliberate small amounts based on the math behind the FBI's field tested system.

Lesson 5:

Extreme Anchor + Max Leverage

This is where we really cook! All the big discounts come here as we..

• Pivot to Non-Monetary Terms
• Use Specific Numbers
• Shift the Paradigm 

All the previous steps build to this. If we do it right, this phase involves getting the other side to agree that your low price is fair, wanting to throw in extra's and pushing to get the deal done right away.

Lesson 6:

Deadlines + Closing Framework

Closing is HARD,

Most Deals fall apart at least 3 times. Usually in the final 10%.

• How to Use Deadlines Effectively to Get Everything What You Want
• Tips to Avoid All Nibbling, Re-trading and Classic Time Losing Traps
• The Best Technique to Simulate Loss So the other side urgently pushes to close the deal on your terms

This detailed section will help you to push your deal across the finish line and avoid expensive surprises.